Brown Borkowski & Morrow


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How to turn your company into a franchise

As an entrepreneur, you may have dreams about expanding your business. One way to achieve this is by turning it into a franchise.

Doing so allows others to open branches of your venture, using your already successful brand and operational system to get a head start on turning a profit.

Learn what franchising involves

Franchising means giving someone the right to use your brand, logo and business model. The franchisee pays you a fee for these privileges, plus ongoing royalties from their sales. This setup requires a successful, repeatable business model that can work in multiple locations.

Research whether franchising your company will work

Before jumping in, make sure your business is franchise-ready. Your operation should have a proven track record, be profitable and boast a strong brand identity. If the company under your command meets these criteria, it might be a good candidate for turning into a franchise.

Develop training protocols

Franchisees need thorough instruction to run their outlets effectively. Create a training program that covers day-to-day operations. Also, include information about the operation’s overall values. The goal is to prepare franchisees for effectively running their businesses while maintaining the quality and standards of your corporate identity.

Work with people you believe in

The success of your endeavor depends on selecting dependable individuals to run your franchises. They should have a solid understanding of the local market and strong management skills. The reputation of your franchise depends on their dedication and work ethics.

Turning your company into a franchise is a significant step that requires careful planning and execution. With a steady strategy, you can avoid legal entanglements and experience smooth business growth.